Products and Services / Press Release Options
To Internet Entrepreneurs Who Want to Save Hours Of Research,
Trial and Error With a Proven Publicity & Online Press Release System
That’s Easy to Implement or Delegate:
Establish Credibility,
Help Customers Find You Online and
Increase Search Engine Rankings
WITHOUT Expensive
Pay Per Click Advertising ~
From the Laptop of Lisa Manyon
7:07 a.m. La Boheme Bistro, Lewiston Idaho
(Enjoying the mobile lifestyle I’ve created on purpose…)
Dear Internet Marketer,
I personally know and understand how frustrating it can be to embrace all the online marketing trends. Internet marketing is becoming more and more competitive and even though I believe there is still more than enough business to go around, it’s a fact that you must implement more marketing strategies than ever. And, those strategies must be well planned and executed to succeed.
Publicity is a vital component to any marketing mix. I understand how busy you are and the many hats you have to wear. If you haven’t had the time to create your online press release strategy, you’re missing the opportunity to share your passion, get publicity and increase profits with press releases.
As a fellow entrepreneur I GET IT and I’m sure the task of incorporating press releases into your promotional mix has been on your ever-growing to-do list for quite some time. For some reason, you may dread the thought of writing a press release (honestly, not many people LOVE writing them like I do). 
You may have heard the buzz about press releases but you’re just not sure where to start. You may feel uncomfortable, like you’re “tooting your own horn.” This is more common that you might know and I’m here to tell you, you need to let people know what you have to offer to succeed in business. I’m glad you’re getting over whatever holds you back from sharing your gifts with the world in the form of press releases. In fact, I’m excited to help you truly harness the power, passion, profits and publicity of press releases to drive more traffic to your website, increase opt ins and build your search engine rankings.
I’m here to help you embrace the next step of your marketing 
strategy by adding publicity and online press releases to your mix. In fact, I’d like to help you jumpstart your online press release strategy and show you no cost and low cost ways to establish or enhance your credibility, help customers find you online and increase your search engine rankings without expensive Pay Per Click advertising campaigns.
I know exactly how to help you generate online buzz and get results for your business with online press releases. In fact, I’m happy to help you:
- Create a reliable strategy so your press releases work for you
- Boost search engine rankings organically from online submissions without expensive pay per click campaigns (this means people find you easier when searching online, without you investing in expensive pay per click campaigns
- Increase opt ins to drive traffic to a specific offer and build your subscriber base aka ‘list’ or ‘community’
- Drive traffic to your website via press releases to generate more customers, increase search engine rankings and online exposure
- Establish credibility and attract mainstream media exposure including but not limited to, television, radio and print
I’m also here to tell you that online press releases do work–even the free distribution sites—and they are not “outdated” like some “publicity gurus” claim. I know this to be true because I’ve used them to build my own online presence and it will work for you, too.
That’s why I’m so excited to let you know I’ve finally compiled my many years of knowledge into a comprehensive, easy to follow eBook:
Proven Publicity & Online Press Release System ~ Step By Step Guide To Establish Credibility, Help Customers Find You Online and Increase Your Search Engine Rankings Without Expensive Pay Per Click Advertising
I know this system works. It’s worked for me and it’s worked for clients, too.
Here Are SOME Of The Valuable Nuggets The Proven Publicity & Online Press Release System Delivers:
- Step by step instructions on how to craft a press release so you can write releases like a pro to increase online traffic, gain media attention and earn more money while sharing your gifts with the world
- Quick start Guide and Checklist to expedite your press release preparation and submission
- Detailed listings on where to submit your release for the best online exposure so your team can share your message with the world easily & effectively with little research
- Action oriented worksheets to help you define your news and tie in with current events or industry trends
- Comprehensive system with case studies, 7 audio interviews, action items, checklists, quick start guide and juicy insight into what is newsworthy, sparking ideas that create effective press releases to gain more exposure, share your news, enhance credibility and get more visitors to your website
- Audio recording of actual press release strategy session with Tom Buford of www.ChargeWhatYouDeserve.com so you get ideas for your own business and sample the value of press release strategy sessions before investing in your own Press Release Strategy Session
- Audio recording of a strategy session follow up call with Tom Buford where over 54 press releases were generated in under 19 minutes so you experience firsthand how valuable it is to have an outside perspective when planning press release promotion of your business
- 5 Additional press release audio interviews so you can download and learn on the go.
Audios include Lisa Manyon’s teleseminar guest appearances on The Fearless Millionaires tele-summit with Jen Blackert, an interview with Jan Marie Dore, The Publicity Jumpstart press release segment with Monique Caradine, an interview with Donna Sozio creator of Pitching Success, a discussion with author Larina Kase, plus an interview and transcript of Donna Kozik discussing book publicity so you can listen to different perspectives and see firsthand that press releases really work
- Tips on how to build relationships with the media so you become an asset and ally instead of a waste of their time
- Suggestions for traditional media outlet submissions and instructions so your team easily researches the best fit for your business and creates your own in-house media contact list for ease of future distribution
- Resources to help you craft the most effective press releases possible so your message is clear, concise and compelling, and gets you the results you desire
- Examples of how press releases work for a wide variety of businesses including yours
- One press release review from me (Lisa Manyon) after you’ve completed the system so you know you’re on the right track and have tips to create compelling press release time and time again (this is a $550.00 value)
- Additional online and offline no cost or low cost marketing tips and techniques to maximize your marketing budget including article marketing, direct response mailings information with additional audio and more
I Promise This is A SOLID Product and
Not a Bunch of Fluff!!!
Sounds good doesn’t it?! It is good because it works. Seriously, I am sick and tired of hearing horror stories about people investing in products that don’t deliver valuable information. In fact, it really ticks me off because being committed to true value and service is a core value of mine both personally and professionally.
I’ve been told I over-deliver on this product and that is my intention.
This is valuable information you can implement right away or better yet delegate to your team. I must caution you though: this is not a system that will instantly make you famous. Instead, it is a proven system with a solid marketing strategy that needs to be incorporated into your long-term marketing plan.
- You’ll increase visitors to your website
- You’ll get media exposure if you do it right
- You’ll generate organic search engine rankings (this means you won’t pay for expensive Pay Per Click campaigns)
But this isn’t a magic bullet. The people who are trying to sell you magic bullets are full of bull. The bottom line with this system is: there are no magic bullets or bull; you will see proven results.
Now that I have that off my chest, let’s back up a bit and I’ll tell you about me. You may already be somewhat familiar with my story but I’m going to let you in on the real juice.
Who the Heck am I and
Why Should You Listen To me?
First and foremost, I’m only human. Just like you. I’ve spent over 20 years in the marketing trenches of advertising agencies, radio stations, non profit organizations and entrepreneurship. I’ve successfully managed and grown Write On ~ Creative Writing Services since 2003 (which hasn’t been a cake walk; business is tough and you must have the right strategies in place to succeed). I’ve worked diligently to create a mobile business model that allows me to work and play anywhere I choose. I absolutely LOVE what I do; especially helping other entrepreneurs succeed. I'm passionate about sharing no-cost and low-cost marketing strategies to help you grow.
But how did I start my business and what’s the story there? I’ve always known that I wanted to do something that was all “mine” and decided to switch gears in 2003.
I was working at the premier ad agency in my market and it was a pretty sweet gig. Unfortunately I didn’t see much room for advancement and honestly I was getting really burnt out. The stress became a bit too much for me.
I’d always dreamed of focusing on my writing. I’ve written in some capacity in all of my careers and even back in high-school and college when I was ads manager of the school paper and a lead reporter. After reading Peter Bowerman’s book The Well- Fed Writer my passion for writing was reignited. In fact, I’m now a featured success story in the new addition of The Well- Fed Writer released in 2009. But I digress.
Because I started living life on my own terms and really examining what makes me happy, I was no longer married to my ‘j-o-b.’ 60+ hour work weeks were not as tasty as they once were—especially spending them lining someone else’s pockets. Don’t get me wrong–I appreciate all the experiences I’ve had. But when I resigned from the ad agency, Write On Creative was born and my love affair with life really began.
Bound by a two-year non-compete agreement in my market, I looked nationally for connections. Joining Sheri McConnell's National Association of Women Writers changed my life. It’s where I met Lorrie Morgan-Ferrero and the rest, as they say, is history. Investing in Lorrie’s products, live events and one-on-one mentorship opened my eyes to Internet marketing (in the true sense–not just fluffy, vanilla brochure websites) and long copy. Meanwhile, I was working a “day job” in a utility call center–the pay was great, the company took excellent care of employees but it was a means to an end. The experience served as a security blanket while I built my real business. That’s right, I kept a day job and I implemented the very tactics I share in my eBook to build my business. It’s how I quickly gained credibility, recognition and secured clients nationwide.
I'm delighted that Lorrie Morgan-Ferrero featured me in The She Factor Marketing System as her Press Release Case Study regarding my success with press releases.
It was during Lorrie’s live event that my purpose really started to shine. Sharing the stage with her was such an honor. The momentum 
carried over to Ali Brown’s last-ever OSBW (Online Success Blueprint Workshop) where, after many conversations with brilliant women, I realized my true gift is seeing the gifts of others and helping them share those gifts with the world in the form of press releases. It was then that I knew expanding my offerings must include an affordable and accessible product to help entrepreneurs grow their business with the same press release techniques that have brought me success. It hasn’t always been easy running a business but it’s been worth it and even though I’ve experienced my share of life challenges, one thing doesn’t waiver: the knowledge I need a solid marketing plan and regardless of what comes my way, I stick to the strategy to create the entrepreneurial lifestyle of my dreams. If you do the same, you’ll reap the benefits, too.
Enough About Me!
How Can THIS Help You? …
"After my crash course in press release via Lisa's Proven Publicity & Online Press Release System she reviewed and edited my first release and then helped with distribution. The first day of distribution I was booked on an international radio show that airs online and is broadcast on the airwaves, too.
This show has featured well known guests like Don Miguel Ruiz and Jack Canfield. Plus, it's been two weeks since we distributed my first release and I already have three impressive media contacts. I'm excited about an upcoming book review via a syndicated newspaper that will give me great exposure in Canada. I'm thrilled with the results and cannot wait to send my next press release. Lisa is a talented professional, delivering everything she promises and more!"
Lynn Moore, Author of Inspirational Goaling
www.ClearGoalsCoaching.com
“Lisa Manyon is the first professional copywriter in the state of Idaho to earn certification through my Creating Copy that Sells program. Manyon cleverly showcased this achievement in an online press release promoting both my program and her business. I am impressed with her ability to seize promotional opportunities. I repurposed Manyon’s press release in print form as support in my direct mail piece to sell the program (which means her writing is also pretty darn good). Plus, Manyon tells me she earned several thousand dollars off just one response to the release.”
~ Bill Glazer, President of Glazer-Kennedy Inner Circle, Towsend, Maryland
“Lisa Manyon showed me the importance of having a plan and strategy for online press release exposure. She was very responsive, took the time to really understand my conference and after reading the press release she created even I wanted to attend! Lisa’s energy, enthusiasm, intelligence, sense of humor, and customer service made the experience even more rewarding. Lisa saved me hours of time I would have had to spend researching distribution channels without her expertise. Plus, her press release distribution strategy suggestions including upgrades to video and audio helped showcase my event in a professional and polished manner. I highly recommend investing in Lisa’s press release and marketing strategies. Do yourself a favor - hire her!”
~ CaseyTruffo, Founder, Therapist Leadership Institute TherapistLeadershipInstitute.com, Irvine, California
You Might Still Be Thinking…
“That’s Great,
Lisa –
Thanks For Sharing
and I’m Glad You’ve
Been Able to
Help Yourself and So Many
Other
People
But
How Will This Work For Me?”
I know you have questions and I have answers. In fact, I went to great lengths to find out what your biggest questions are and I took the time to give you the answers you need to make an informed decision about this important investment in your business.
Q: I’ve heard press releases don’t work. What do you know that I don’t?
A: Press releases are not a magic pill for your business. They do work but you must have a press release strategy and know the purpose in advance of implementation. That’s why it’s important to have a step by step guideline to help you do it right. Press releases can lead to media exposure, increased website traffic, more sales, teleseminar interview opportunities and more. Again, you MUST have a strategy and consider this a long-term effort. Press releases are not a “one and done” marketing method.
Q: Some social media experts say press releases are going away. Is this true?
A: With the onset of social media there are new avenues to get your news to media contacts. Even so, well written press releases provide the added information media sources, prospects and online readers need to learn all they can about your business. BUT, you must create newsworthy releases that are properly formatted and submitted correctly.
"Lisa Manyon knows the importance of crafting copy to speak to YOUR audience. The training that she’s created is an invaluable tool and that’s why she has my support. Within her product, you’ll receive access to my exclusive Features and Benefits exercise which can help you write more effective copy for your business."
~ Lorrie Morgan-Ferrero ~ www.redhotcopy.com, Los Angeles, California
Q: In the past I haven’t seen results from press releases. How will your system change that?
A: Press releases are not an instant guarantee that you’ll get media exposure. They need to be an ongoing part of your marketing strategy to build top of the mind awareness and pique the interest of media contacts and more. More importantly, you need an actual strategy to be fully effective. If you’ve only tried submitting one press release and you’ve given up, you’ve thrown in towel too soon. This proven system will give you a roadmap to success but you must be persistent and implement the techniques to see results. The Proven Publicity & Online Press Release System includes step by step directions, checklists, a press release template and more to ensure your success.
“During a follow up press release strategy session –—Lisa and I discussed my previous press release efforts and in less than 18 minutes she had generated 54 new, viable press release angles and marketing ideas for my business. The best part is the strategy will also carry over into my marketing plans for the year. I highly recommend investing in a strategy session with Lisa. You won’t look at your business the same way. ”
~ Tom Buford, ChargeWhatYouDeserve.com, Altanta, Georgia
Q: What if my business isn’t doing anything newsworthy?
A: News, by definition, is previously unknown information. News is also subjective. Often we’re too close to our own businesses to see the magic in what we’re doing. I believe everyone has something newsworthy to share and I can help you see exactly what that is with exercises to uncover your news and get out the word right away. That’s why I include worksheets to help you identify your news and really brainstorm ways to leverage your expertise.
"Lisa thank you sooooo much! I'm completely energized by our conversation. You seriously have me thinking in a new direction about my business. It's a breath of fresh air! I really didn't realize that I had so much newsworthiness going for me. It’s amazing to me that a short conversation with you has me bursting with attention-grabbing ideas and topics that will allow me to (finally) start leveraging press releases for my businesses. I’ve wanted to do press releases for a long time but the how-the-heck-to-do-it-myself? or who-the-heck-can-I-delegate-it-to? was missing. I’m so grateful we met!!You are AWESOME!!”
~ Gina Fink-Bell, International Non-Fiction Writers Association IAWBO.com, Regina, SK
Q: I don’t want to brag about myself. Isn’t sending a press release basically patting myself on the back?
A: This is a common concern, especially from women. We’re often taught not to brag–that it isn’t ladylike. Sharing your news with the world is a business function. It’s not really bragging. It’s simply getting the recognition you deserve to help you build your business. If you’re not telling the world what you’re accomplishing, how do you expect people to learn about the wonderful products and services you offer or special causes you actively support?
"As a copywriter, I know the value of stepping outside your business and Lisa Manyon is hands-down the girl to give you that perspective! In just one hour with Lisa Manyon, we generated over 33 ideas for press releases. She brings an amazingly fresh perspective on marketing and PR. Her "outsider" perspective on my business helped me see the true PR potential in what I am doing. Not only did she share her remarkable insights into press release marketing, suggesting potential angles I hadn't even considered, but she gave me new ideas on how to market my business.”
~ Carla Young, Copywriter, TangentIdeas.com, Alberta, Canada
Q: I have no idea where to submit a press release. Where do I start?
A: Submission depends on your individual goals and strategy. We’ll provide online submission recommendations and tools to research the best traditional media outlets for your business and individual press release submission.
I highly recommend investing in press release writing and consulting ~
“Lisa Manyon’s expert advice on how to position my new children’s book via online press release exposure is invaluable. She skillfully coached information out of me and crafted a release that immediately increased exposure of my book and traffic to my website. If you want your product or service to be known, I highly recommend investing in press release writing and consulting from Write On ~ Creative Writing Services. “
~ Amber T Kingston, author and president of Chrysalis Press, Newport Beach, California
Q: I don’t have time to manage this myself. Can’t I just hire you to do it?
A: I understand you’re busy and I don’t recommend you handle all the tasks for your press release strategy. That’s exactly why this system includes checklists so you can delegate to your team. In fact, I highly recommend getting the support you need so you can focus on what you do best. I am available to write releases for you if you choose to outsource; a popular choice is the 12 Month Press Release Strategy Plan.
I highly recommend investing in Lisa Manyon's press release writing skills.
"She continually brings fresh perspective to projects and has a knack for tying the newsworthiness of press releases into your overall marketing strategy. I've been pleased with the releases she's written for my organizations."
~ Sheri McConnell Companies Inc., San Antonio, Texas
Q: Shouldn’t I just hire a publicist?
A: Hiring a publicist is an option. Expect to pay anywhere from $5K - $10K for them to “try” to get you publicity each month. Often media representatives would rather hear from the “source” (that’s you) than a publicity firm. Remember, there are no guarantees with publicity. Won’t you feel better knowing your trusted in-company team is working on this with you?
“When Lisa Manyon and I connected I knew she was the press release expert I needed to round out my Publicity Power Jumpstart Home Study Program. Lisa’s enthusiasm for her craft helps you harness the power, passion, profits and publicity of press releases. Lisa walks her talk and has successfully implemented press releases as a part of her online marketing strategy for her clients and for self-promotion. When you’re ready to include press releases in your marketing plan – Lisa is the person to help you create a strategy that works.”
~ Monique Caradine TV/Radio Personality, Media Trainer & Publicity Coach www.momentum-media.tv, Chicago, IL
Yes! Lisa, I’m ready to harness the power, passion, profits and publicity of press releases to increase my opt in rates, give me better search engine rankings and gain media attention so ultimately I make more money. I understand I'll learn all of this and more plus have a road map for success I can share with my team so I can do what I do best and outsource the rest.
I trust you when you say you’ll deliver:
- Step by step instructions on how to craft a press release so I can write releases like a pro to increase online traffic, gain media attention and earn more money while sharing my gifts with the world
- Quick start Guide and Checklist to expedite my press release preparation and submission
- Detailed listings on where to submit my release for the best online exposure so my team can share my message with the world easily & effectively with little research
- Action oriented worksheets to help me define my news and tie in with current events or industry trends
- Comprehensive system with case studies, 7 audio interviews, action items, checklists, quick start guide and juicy insight into what is newsworthy to spark ideas, creating effective press releases to gain more exposure, share my news, enhance credibility and get more visitors to my website
- Audio recording of actual press release strategy session with Tom Buford of www.ChargeWhatYouDeserve.com so I get ideas for my own business and sample the value of press release strategy sessions before investing in one
- Audio recording of a strategy session follow up call with Tom Buford in which over 54 press releases were generated in under 19 minutes so I can experience firsthand how valuable to have an outside perspective when planning press release promotion of my business
- 5 Additional press release audio interviews so I can download and learn on the go. Audios include Lisa Manyon’s teleseminar guest appearances on The Fearless Millionaires tele-summit with Jen Blackert, an interview with Jan Marie Dore, The Publicity Jumpstart press release segment with Monique Caradine, a discussion with author Dr. Larina Kase, an interview with Donna Sozio creator of Pitching Success, plus an interview and transcript of Donna Kozik discussing book publicity so that I can listen to different perspectives and see firsthand how press releases really do work
- Tips on how to build relationships with the media so I become an asset and ally instead of a waste of their time
- Suggestions for traditional media outlet submission and instructions so my team can easily research the best fit for my business and create my own in-house media contact list for ease of future distribution
- Resources to help me craft the most effective press releases possible so my message is clear, concise and compelling and gets me the results I desire
- Examples of how press releases can work for a wide variety of businesses including mine
- One press release review ($550.00 value) from you (Lisa Manyon) after I (or my team) has completed the system so that I know I’m on the right track and have tips to create compelling press release time and time again
- Additional online and offline no cost or low cost marketing tips and techniques to maximize my marketing budget including article marketing, direct response mailing with additional audio recording and more
I understand I’ll get all of this and more. I’m excited about your no questions asked AH-HA moment guarantee. I know I’ll discover new information to help position my business or get my money back, no questions asked.
MY ABSOLUTE, AH-HA MOMENT GUARANTEE:
If you don’t discover new insight into creating an online press release and publicly strategy from this system or you don’t learn one single tip that you can apply to your business immediately to increase your marketing success, I’ll personally refund all your money within one year of purchase. Simply return your proof of purchase to me via US Postal Mail and I’ll issue you a check for a full refund. Plus, you can keep the system if you promise to pass it on to someone you think really needs this help. This is an honor system guarantee and I’m convinced that if you’re savvy enough to invest in this system you know the importance of honesty and integrity.
I know receiving ALL this juicy information for only $247 in immediately downloadable format is WAY more valuable than the investment and I’m ready to order today!
So am I! That’s why you should start creating your own news, showcase your work and let your customers know you’re making a difference. That’s all I have to say about that.
You already know the importance of marketing your business and now I’m delivering a step by step system to help you establish or enhance your credibility, help online customers find you more easily and increase your search engine rankings without expensive Pay Per Click Advertising.
The choice is yours. You can take action and make things happen or sit on the sidelines and watch business pass you by. One of my favorite sayings is…
I think you get the point and I sincerely hope you take action.
Write on!
Lisa Manyon
Professional Copywriter & Marketing Strategist
P.S. If you’re still not convinced this is the system for you, consider asking yourself this question: Where else am I going to get a proven, step by step system to help jump start my online press release strategy for only $297.00 $247 that’s not a bunch of B.S. fluff? Plus receive ONE release edited by Lisa Manyon and valued at $550.00 ? (this alone is well worth your investment).
I think you already know the answer and you can grab your copy here today.
P.P.S. Don’t forget there is absolutely no risk with my ABSOLUTE, AH-HA Moment Guarantee. If you don’t discover new insight into creating an online publicity and press release strategy from this eBook or you don’t learn one single tip that you can apply to your business immediately to increase your marketing success, I’ll personally refund all your money within one year of purchase.